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Research papers
Creativity in quantitative research (German)
Both market researchers and their clients subscribe to the notion that there are "two cultures": On the one hand, there is qualitative research with depth interviews, unstructured interviews with a small number of respondents. This is the creative...
Catalogue: ESOMAR Congress 1989
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1989
Research papers
Creativity in quantitative research
Both market researchers and their clients subscribe to the notion that there are "two cultures": On the one hand, there is qualitative research with depth interviews, unstructured interviews with a small number of respondents. This is the creative...
Catalogue: ESOMAR Congress 1989
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1989
Research papers
The third generation of qualitative research
Qualitative research has become not only a tool for determining the elements capable of orienting marketing action, but a good way, thanks to the existence of a read-write memory, of following the evolution of data from one study to the next. Today,...
Catalogue: ESOMAR Congress 1989
Author: Georges Guelfand
September 1, 1989
Research papers
The third generation of qualitative research (French)
Qualitative research has become not only a tool for determining the elements capable of orienting marketing action, but a good way, thanks to the existence of a read-write memory, of following the evolution of data from one study to the next. Today,...
Catalogue: ESOMAR Congress 1989
Author: Georges Guelfand
September 1, 1989
Research papers
High-touch research applied to fine fragrance development: The Poison case history
Our research, carried out in the US in 1984 one year before its launch in France, was to determine whether the POISON project was an ugly duckling made of conflicting elements or a winner with a future on the American market, in which case we were to...
Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Olwen H. Wolfe
June 15, 1989
Research papers
Research in the 90's
The need exists to bring the individual back into the forefront of research, whether qualitative or quantitative. It is predicted that in the â90âs, the mean score and the group discussion will decline in prevalence & disaggregated data...
Catalogue: ESOMAR Congress 1988
Authors: Michael M. Roe, Rory P. Morgan
September 1, 1988
Research papers
Words and bytes (French)
The applications of computer language analysis in studies originated when micro-computing, linguistics and marketing came together. Since the principal element available for studies is language itself, analysts have concentrated upon creating methods...
Catalogue: ESOMAR Congress 1988
Author: Pascal Fleury
September 1, 1988
Research papers
